Meelo
Evaru Koteeswarudu (MEK), the game show that has been enthralling the audience
like never before in the history of Telugu Television, is all set to offer
another visual treat to the viewers with Tollywood Megastar Chiranjeevi gracing
the 40th episode of the show as the guest, along with the host
Nagarjuna Akkineni.
It
is a rare occasion where both of them have come together exclusively on a
television screen. The 40th episode of MEK will telecast at 9.00 PM on
7th August (Thursday) on MAA TV, the No.1 Telugu General Entertainment
Channel (GEC). It will mark the closing of the first season of the game show. MEK
holds a promise to come back soon for the second season keeping the audience
interest in view.
Though
the format of the game show is popular in India as Kaun Banega Crorpatii (KBC),
the MEK game show hosted by MAA TV has created history by showcasing the
aspirations of the common men and reflecting the life experiences of the people
who have come up in a hard way in the life.
The
MEK game show on MAA TV has well connected with the audience across all age
groups and socio-economic segments of the Telugu society in India and abroad.
MEK
has taken a shape with the visionary thinking of MAA TV Chairman Nimmagadda
Prasad, who emphasized on making a social impact through this game show on MAA
TV. The game show took the Telugu TV entertainment space to the next level with
a good meaning and purpose. After careful assessment of various formats, MEK game
show was adopted as it will be a life changer for several people. True to the
belief, several heart touching life stories have come into light and MEK became
a source of inspiration for common men.
Successfully
leveraging the strengths of the game show format, MAA TV platform and Nagarjuna's
image and acceptance, MEK has received excellent response with 11 lakh people
showing interest to participate in the game show. Reputed international audit
firm Ernst & Young (EY) has supervised the back
end process of selection & auditions, while Big Synergy has produced the
show for 40 episodes.
MEK,
which commenced on 9th June, reached 1.38 crore people in urban Andhra Pradesh
and Telangana, out of the total TV viewing universe of 1.74 Crore as per TAM
monitoring, and it is one of the highest reach for any TV program.
MEK
has achieved phenomenal reach across various target audience categories: 79% in
CS 4+, 83% in CS ABC 15+, 81 % in CS Male ABC 15-44 and 86 % in CS Female ABC
15 – 44 as per TAM monitoring data.
The
Telugu TV audience is all set to watch the culmination of the success of the
MEK first season at 9.00 PM on 7th August.
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